Men are banned from the show, even on phone-ins, and all staff, including those behind the camera, also wear veils.
This is the news: A presenter looks on in the studio as she talks to the camera on Maria TV
Previously, even though Egypt was already a conservative and predominantly Muslim society, women covering their face with a niqab veil complained of being routinely discriminated against for jobs, especially on TV, as well as in education.
Female preacher El-Sheikha Safaa Refai, who heads Maria TV, claimed that the channel's existence showed how far the country had come since the uprising that ousted president Hosni Mubarak.
On the subject of wearing a niqab to read the news, she added: 'I was told that it won't work because of the body language. Well, the tone of my voice can convey my emotions and reactions.'
She said that she hoped that by appearing on TV in full Islamic dress, she could show people 'that there are successful women wearing niqab'.
New horizons: The team records a programme in a
small apartment which is soon to be the hub of a newly-launched news
channel run exclusively by women who wear the full full Islamic face
veil, or niqab
But now she has found a job she hopes will change how Egyptian society views niqab wearers once and for all: she is going to work as a TV anchor for a new channel being managed and run exclusively by women who wear the full veil.
New format: Maria TV is to be launched this weekend on the first day of the Islamic fasting month of Ramadan
'I was told that it (TV anchorwoman wearing niqab) won't work because of the body language. Well, the tone of my voice can convey my emotions and reactions.'
In an age of new freedoms in the post-Hosni Mubarak Egypt, niqab-wearing women long oppressed socially and politically are hoping for a new place in society.
Pioneering: A director discusses the script with
a presenter - Maria TV is named after a Coptic Christian woman who was
married to the Prophet Mohammad
There have been instances where some were even prevented from sitting their university exams.
Shahin hopes the channel will let people know 'that there are successful women wearing niqab'.
Three veiled women sat in a salon earlier this week waiting to submit their job applications, while others were receiving television training ahead of the launch.
Islamists have moved to the heart of political life and government since Mubarak was removed from power last year, though the founders of Maria TV said that had nothing to do with their own channel, which had been planned as far back as 2008.
'I am sure it will be attacked ...They will say: 'Why didn't they start a radio station instead?'' said Shahin. 'This amounts to the exclusion of a sector in society that shouldn't be excluded.'

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